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Gio Tavaglione
Giò Tavaglione, the designer of Mondo Beat


In this photo, taken in The Cave, Giò Tavaglione is the first on the right, next to him, Giorgio Contini.

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The sixth issue of Mondo Beat magazine appeared at the height of the history of the Movement, at the time of Barbonia City, when the Free Speech Movement in Berkeley and the Provo Movement in Amsterdam were in decline and the youth of Mondo Beat produced major changes in society. Mondo Beat's tent city lasted from May 1, when it opened, to June 12, when it was destroyed by the military, but the long wave of sexual liberation that it aroused would have reached every part of Italy, even the most recess places. Italians, who had been sexually repressed, especially Italian women, would emerge from this wave among the most sexually liberated people in the world.

Mondo Beat N. 4 (Issue 6) - May 31, 1967 - Edition: 12,000 copies.
(In this issue, two pages together formed a large one)


The sixth issue of Mondo Beat magazine - Edition 12,000 copies - Milan, May 31, 1967      The sixth issue of Mondo Beat magazine - Edition 12,000 copies - Milan, May 31, 1967      The sixth issue of Mondo Beat magazine - Edition 12,000 copies - Milan, May 31, 1967

Chronologically, Gio Tavaglione's Manifesto di Mondo Beat is the first manifesto of the Italian counterculture      The sixth issue of Mondo Beat magazine - Edition 12,000 copies - Milan, May 31, 1967       The sixth issue of Mondo Beat magazine - Edition 12,000 copies - Milan, May 31, 1967



Mondo Beat N. 4 (Issue 6) - pages 1 and 12
Of these slogans, many are puns and can be understood only by readers who are familiar with the Italian language

The cover of Mondo Beat N. 4 was prepared by Melchiorre Gerbino with slogans which had marked the path of the Mondo Beat Movement. Of these slogans, many are puns and can be understood only by readers who are familiar with the Italian language. Of some others, there is here the translation into English:

- "La scuola fucina di cervelli, preservativo di idee. Studenti, gridatelo dai banchi!" School is a forge of brains and a condom of ideas - Students, shout this from the school desks!

- "Pubblicazioni sequestrate - La Procura della Repubblica di Milano ha disposto il sequestro di «Mondo Beat» n. 1 dell’ 1.3.1967 giudicandolo di contenuto contrario al buon costume" Seized publications - The Milan Prosecutor's Office ordered the seizure of «Mondo Beat» n. 1, dated March 1, 1967, having judged its content contrary to morality

- "Spazio morale per una generazione d'emergenza!" Moral space for an emergency generation!

- "Al Vietnam in minicoscienza, alla Vettabbia in minigonna" In Vietnam with a mini consciousness, at Vettabbia with a miniskirt. (Note: Vettabbia was the name of the brook which skirted the east side of Barbonia City's campsite)

- "La bomba atomica per la fame nel mondo" The atomic bomb for world hunger

- "Negli zaini dei beats non c'è posto per le cartucce" There is no room for cartridges in the backpacks of the Beats

- "Dateci i sacchi a pelo e tenetevi le bandiere" Give us the sleeping bags and keep the flags for yourself

- "Beats si vive, inseriti si muore" As a Beat, you will live, if in the system, you will die

- "DIO.OOO.OOO esiste" GOD,000,000 exists

And, of course, of all the slogans the most prominent was

This was Mondo Beat's most qualified and most successful slogan
"The one integrated, protesting - The Beat contestating"
This was Mondo Beat's most qualified and most successful slogan.

A historical note.
Due to a paradox, Grand Hotel magazine was the first publication to quote the term "contestazione" in the new sense with which it was formulated by Mondo Beat.
What paradox?
Since Mondo Beat never asked for money to grant an interview and Grand Hotel asked for it, Melchiorre Gerbino granted the interview on condition that the text, that Grand Hotel would have published, was agreed with Mondo Beat. This, because Grand Hotel was a magazine who published the most sentimental love stories (...then she met a young doctor...) and Melchiorre Gerbino feared that Grand Hotel would have described the Beats in romantic scenes in the moonlight.
Thus, since the opposite paradoxes touch each other, Grand Hotel magazine of the sighs of love would have been the first publication to announce one of the most radical events, the Contestation.

This article appeared on May 6, 1967 (1)    This article appeared on May 6, 1967 (2)
Grand Hotel magazine was the first publication in the world to quote the term "contestazione" as formulated by Mondo Beat.

Here is the question that Dina Vallino, the Grand Hotel journalist who interviewed Gerbino, asked him: "Cosa vi proponete di ottenere con la vostra protesta?" What is the purpose of your protest?
Here is Melchiorre Gerbino's answer: "Più che una protesta, la nostra è una contestazione di un sistema di vita." More than a protest, our is the contestation of a system of life.
This was the first time that the term "contestazione", used in this new meaning, appeared in a publication.
Wherever the term "contestazione", "contestation", "contestación"... has appeared in publications, the date will be later than May 6, 1967.

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Mondo Beat N. 4 (Issue 6) - pages 2 and 3
The family, home of selfishness, by Antonio Mariani
OM (Silla Ferradini) - Tella (Tella Ferrari) - Anto (Antonio) Mariani - 1 external contributor - Renzo Freschi.

In the upper left part of this large page, signed OM, there is a poem by Silla Ferradini on his wandering on the road.

Below, there are 6 verses by Tella Ferrari.

In the middle of the page, there is the article by Anto (Antonio) Mariani: "La famiglia focolare d'egoismo" (The family, home of selfishness). Antonio Mariani was a youth from the Base of Mondo Beat (he participated in the Rally to Contestate the Establishment) and he was also in the editorial staff of the Magazine. In this article, he described how a typical Italian family of the time prevented a boy from participating in social life as he wished, even though there was nothing wrong with what he wished. And he described how parents pushed a son to conform in the most boring and unfruitful ways to what they believed was good for his social integration.
In this photo, among those seated, Antonio Mariani is the second from left.

At the top right of the page, Claudio Pitschen, an external contributor to the magazine Mondo Beat.

At the bottom right of the page, Renzo Freschi, with a poem with a futuristic title: 19664.
Indeed, Renzo Freschi could not refrain from writing, even when he had nothing interesting to say, since he was obsessed with the anxiety of entering the Parnassus of great poets.
After the time of Mondo Beat, when the dream of the Parnassus vanished, Renzo Freschi started the oriental art dealer business and, in a crisis of rejection, destroyed the documentation of his participation in the Mondo Beat Movement. But, over the years, he realized that he wouldn't have been remembered for what he had sold as a merchant, but, maybe, for his participation in the history of the Mondo Beat Movement. So he made one more mistake, that is to say, he tried to mystify the history of Mondo Beat on Facebook and Wikipedia, with the aim of cutting a noble part for himself, that of one of the founders of Mondo Beat. The result of this operation was that Renzo Freschi, having shown to be an impostor, lost credibility as an oriental art dealer.

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Mondo Beat N. 4 (Issue 6) - pages 4 and 5
A boring open letter sent to Mondo Beat by Michele Rallo and a stupid reply by Gianni De Martino
Michele Rallo - Gianni De Martino - OM (Silla Ferradini) - 1 external contributor.

In the last column of this page, signed Paola, there is the article of an external contributor to the magazine Mondo Beat.

Almost all the rest of this page is covered by "Lettera aperta a Mondo Beat" (Open letter to Mondo Beat) by Michele Rallo, a young fascist who understood nothing of the anarchist nature of Mondo Beat and, believing that the Movement was influenced by the communists, explained us pedantically that Jack Kerouac and other characters of the Beat Generation, were not communist.
As it was not astonishing that a fascist could write such a letter, what instead was really amazing was the answer that a newcomer in the editorial staff of the Magazine gave to Michele Rallo. This newcomer, Gianni De Martino, had introduced himself as a Catholic homosexual (the term "gay" was not yet in use at the time of Mondo Beat) and asked to take part in the editorial staff. I accepted him because it was the time when homosexuals took an open position to assert their civil rights. But Gianni De Martino would not have written about it. Instead he replied to Michele Rallo, and not mistreating Michele Rallo, but Jack Kerouac, because he drank instead of thinking about Jesus. For sure, this is the most stupid article of the many that unfortunately were published in Mondo Beat magazine

Gianni De Martino wrote the most stupid article of the many that unfortunately were published in Mondo Beat magazine
Gianni De Martino scolding Jack Kerouac for drinking instead of thinking about Jesus Christ.

About this unfortunate person, Gianni De Martino, I will tell in a separate chapter because his personal story is exemplary to explain the extent to which the Vatican can take advantage of the youths who were sodomized by priests who were their teachers, and how these people will show devious attitudes, if not criminal, over time.

Signed OM, at the bottom of the central column of this page there is the article "Senza motivi. Senza anima" (Without motivations. Without soul). A rebellion against the consumer society by Silla Ferradini.

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Mondo Beat N. 4 (Issue 6) - pages 6 and 7 (Upper half of the "Manifesto di Mondo Beat" by Giò Tavaglione)
It was reproduced in 6,000 copies out of the 12,000 copies of this issue
Upper half of the "Manifesto di Mondo Beat", by Giò Tavaglione, reproduced in 6,000 copies out of the 12,000 of this issue.


Gio Tavaglione was inspired by Monique Charvet
Monique Charvet Monik

In the image reproduced above, there is a photo, taken in The Cave at the time of Mondo Beat's hunger strike. The first on the left, is Monique Charvet Monik, a French girl. Next to her are Ringo and Jenny, Romans.
Monique Charvet took part in the Rally of Flowers, in the hunger strike in The Cave, in the Rally to Contestate the Establishment. She was caught by the police in both rallies and deported twice to France, from where she returned twice. At police headquarters, they were kind to her and never put her in prison. Giò Tavaglione was inspired by her and in the upper left corner of the "Manifesto di Mondo Beat" he wrote "Siamo tutti a viso aperto" (We are all open-faced) "ma Monik di più" (but Monik more). And there are also signature and date (Giò 67).


Beat N. 4 (Issue 6) - pages 6 and 7 (Lower half of the "Manifesto di Mondo Beat" by Giò Tavaglione)
It was reproduced in 6,000 copies out of the 12,000 of this issue
Lower half of the "Manifesto di Mondo Beat" by Giò Tavaglione, reproduced in 6,000 copies out of the the 12,000 of this issue.
Manifesto of Mondo Beat in its entirety.

"Manifesto di Mondo Beat" was printed in 2,000 copies in May 1967 by the Edizioni di Cultura Contemporanea, which kindly authorized its publication in Mondo Beat magazine. Chronologically, it is the first manifesto of the Italian counterculture and certainly the most beautiful ever.
Giò Tavaglione died very young, a few years after the time of Mondo Beat. He slipped into the hotel room where he lived and slammed his head against the edge of a piece of furniture. He did not drink alcohol, nor did he take drugs, it was a terrible accident that no one expected.
A closeup of Giò Tavaglione in The Cave

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Beat N. 4 (Issue 6) - pages 8 and 9
Sexual education in the Italian way, by Claudio Alemagna, an article to read
1 external contributor - Claudio Alemagna - Melchiorre Paolo Gerbino - A.OM (Silla Ferradini ).

In the upper part of this page, there is an article, "Dalla foglia di fico alla vernice", (From the fig leaf to the varnish) written by that external contributor whose mother killed the wolfdog.

In the lower left part of this page, there is an article by Claudio Alemagna, "EDUCAZIONE SESSUALE ALL'ITALIANA" (Sexual education in the Italian way). It is the case I translate this article, because it seems written not in the Sixties but today:
« The press is announcing that the government is preparing some texts for sexual education in the school, since it is "a necessity that cannot be postponed".
The news fills us with dismay, because we imagine what can be sexual education in a country ruled by proconsuls of the Vatican. So far, the bigots who govern us have adopted the tactic of ignoring the issue of sexual freedom, by strictly forbidding any discussion on the topic. Now that young people are getting rid of many taboos, those bigots are abandoning their silence and are preparing a counterattack.
To predict what will be sexual education in our school, just look at some of the many small volumes that various Catholic organizations have recently published on the matter.
These books usually begin with a very detailed exposure on reproduction, that is to say, with photos of sperm and ovules, discourse on chromosomes, and many other topics of little interest to the nonspecialist. This scientific exposure aims to intimidate the reader, making him understand how great is his ignorance on the subject, in order to prevent him from criticizing the crap that will be said later.
On the other hand, when it comes to contraception, the discourse becomes very fast and it highlights the insecurity of all means of birth control and the "immoral, unnatural" feature of the same means. Thus, it concludes that the surest means of contraception is abstinence.
Information returns to be plentiful when it comes to sexually transmitted diseases: infertility , paralysis, blindness, madness, abnormal children, are spectra dramatically agitated before the eyes of the reader.
When the effect of terror has been achieved, they inform, with only two lines, that venereal diseases can be treated and cured.
Finally comes the sure assertion that abstinence has never hurt anyone and can easily be achieved by any normal young person.
We have to hope in the current attitude of rejection of our youth towards school and teachers, so as not to lose what we have achieved so far in the field of sexual freedom.
»

In the middle of the bottom part of this page, Melchiorre Gerbino posted a photo he had taken from those already published by the newspaper L'Unità, that of a girl who really looked like those girls who attended Barbonia City. And he added the caption "Bring us 50 kg of spaghetti every day at Mondo Beat campsite, Via Ripamonti. Help us contestate you!". As I have already mentioned, the newspaper Il Giorno was receptive and kindly sent 50 kg of spaghetti to Barbonia City every day.

In the lower right part of this page, signed "A. OM", there is an article against compulsory military service, by Silla Ferradini: "Dateci i sacchi a pelo e tenetevi le bandiere" (Give us the sleeping bags and keep the flags for yourselves).
Note. In this sixth issue there are 3 articles, two of which are signed "OM" and one "A. OM". The authorship of these 3 articles had remained doubtful, but recently it was proved they were written by Silla Ferradini. I will give a full explanation of this, commenting on the next issue of Mondo Beat magazine, where one more article by Silla Ferradini is published.

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Beat N. 4 (Issue 6) - pages 10 and 11
 The champion, by Gianluigi Castelli, on Muhammad Ali's refusal to participate in the Vietnam War
3 external contributors- Gianluigi (Castelli) - Renato (Renè Vento)

On this page, there are 3 articles by external contributors and only in the last column there are 2 articles that I want to comment on. The first, "Il campione" (The champion) is by Gianluigi (Gianluigi Castelli). He expressed his appreciation for the refusal of Cassius Clay (Muhammad Ali) to participate in the Vietnam War. Beneath this article, there is another, "e il morto" (and the dead driver), by Renato (Renè Vento), who complained that in Monte Carlo, where a Formula 1 driver had died in an accident, there were people in the casino that still played roulette, instead of pausing in sorrow. With this article, Renè Vento believed he was contestating the System, when in fact this was one of the most stupid articles published in Mondo Beat magazine (the second most stupid, after that by Gianni De Martino on Jack Kerouac and Jesus Christ).


In conclusion.
This last issue, although original as layout, had very few interesting articles to read, because too many were those by people foreign to the Contestation, who wrote trifles, as they did not understand what was going on.
Evidently, Melchiorre Gerbino was in a critical situation with the Magazine and he understood it well. Therefore, before printing this sixth issue, he had already decided that, after it, he would suspend publications for four months, until the beginning of October, when schools would reopen and Mondo Beat would have already returned to The Cave. This because, meanwhile, Gerbino wanted to change the nature of the Magazine, by publishing only cartoons, images with lapidary legends and photomontages. For sure, by this, a selection of original contributors to the Magazine would have occurred. Gerbino had calculated that four months time were needed to make this transformation of the Magazine. After that, he would have been able to publish 3 or 4 more issues before the end of the year, when the Movement would have been reasonably dissolved and the Magazine would have finished publishing definitely. Later I will explain why dissolve the Movement and finish with the publications of the Magazine at the end of that year.
To have full time to develop this project, Gerbino had decided to print 12,000 copies of this sixth issue, so that they would have lasted until early October. Therefore, when on June 1 the Tecnografica Milanese delivered us the 12,000 copies, 7,000 copies were stored in The Cave and 5,000 were put into circulation for sale. As it was almost summer and people were already going on vacations, we estimated that the 5,000 copies we put into circulation would have been sold in the time of a month. Instead, they were sold in 3 days. Consequently, we had to stop selling on the streets, for not having all the 12,000 copies sold out at once, but be able to distribute them over time. Incredible paradox, the Magazine was most successful when it reached the lowest quality of its articles. Obviously, this success was due to the sexual revolution going on in Barbonia City, of which the Milanese were informed, day after day, by the furious articles of the Corriere della Sera, Corriere d'Informazione and La Notte.

History of Mondo Beat - Chapter 14